The Axis AI Story
Most AI agencies have never run a business. We have.
“So that business owners can get back more time, make more money, and focus on what they love.”
Operating at the highest level
John spent 30+ years building world-class brands — Smirnoff, Jose Cuervo, Bud Light, Malibu — at Diageo and Anheuser-Busch. He set channel strategy, built on-premise programs, and negotiated the first NFL spirits contract in the history of professional football.
Betting on himself
Then John bet on himself. He launched the first legal moonshine from Discovery Channel's Moonshiner show, brought an early creatine energy brand to market, and built a distribution company from 2 cases of beer in his trunk to a $5 million business.
Building systems that last
Alex learned manufacturing from the ground up — understand the structure, build the SOPs, find the inefficiencies, break things on purpose, and rebuild them better. He built and led the systems that ran a VC-acquired global company. It clarified everything: he builds systems that run without him.
Founding Axis AI & ADG Consulting
So Alex left that world behind to bet on himself. He founded Axis AI and its sister company, ADG Consulting — built to bring the same operator-grade systems and strategy to the small and mid-sized businesses that need them most.
Why Axis AI exists
AI changed the equation. For the first time, strategy that used to require a $500,000 retainer is accessible to the $2M distribution company and the 15-person service firm. Axis AI makes it accessible — and does the work for you.

